Don't Be A D.I.C.K.

Making people operations make sense

one acronym at a time.

“Don’t Be a D.I.C.K.” is the official Value Add(y) playbook that simplifies the messy, human side of scaling a business. Built on the same frameworks that power the Value Kits, this book breaks down recruiting, onboarding, training, and culture into witty, memorable acronyms that actually work in the real world. It’s for founders, managers, and HR rebels who are tired of corporate jargon and ready for systems that stick.

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This isn’t a “how to manage people” book, it’s a how to grow without losing your people book. Each chapter walks you through actionable frameworks (like ADDY, FLOW, SEE, CARE, and yes, D.I.C.K.) that show you how to create structure without killing flexibility, and accountability without burning out your team.

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No one teaches you how to scale your business and your people at the same time, until now.

Whether you’re running a one-person show or managing your first team, “Don’t Be a D.I.C.K.” is your shortcut to building processes that are as adaptable as the humans who use them.