Meet Addy!
Value Add(y) was born from a simple conviction: small businesses deserve systems that work for real life, not just in theory.
I grew up in Brooklyn, launched my first business just outside Boston helping local shops build their digital presence, and now plant roots in Florida, partnering with entrepreneurs across the state to put people at the forefront of better people operations.
Early on, I worked closely with my local Chamber of Commerce and their StartUp program, helping new businesses find footing online and on social media. Today I'm looking forward to helping you and your current and future team!
Our Story
Most “scale” experts assume you’ve already hit your first million, so they skip over the messy, essential steps that get you there. But to reach anything sustainable, you need strong foundations: team trust, onboarding clarity, feedback systems, and culture you’re proud of.
That’s where we come in. Value Add(y) specializes in scaling the people side of small businesses, so you don’t outgrow your own structure before your revenue catches up.
With more than 10 years of hands-on experience working with local businesses, from mom-and-pop stores to early-stage service firms, I’ve seen what works, what fails, and what misses the memo altogether. Value Add(y) exists to be the guide, not just the guru: to help you build systems you’ll actually use, not just admire.
Don’t Be a D.I.C.K. and our Value Kits are the backbone of Value Add(y), a playbook, guides, and documents that turns every framework, kit, and consulting session into real, repeatable systems for scaling your people operations with confidence and clarity.
Learn more about us by checking out our blog, our value kits, the Don't Be A D.I.C.K. book, and by contacting us today!